The Purpose of a Positioning Statement of a Company Is

question 77

Multiple Choice

The purpose of a positioning statement of a company is to:

• A) convince the investors as well as the manufacturing company itself about the salability of a product.
• B) understand the company's financial health.
• C) show how a particular product would be placed in the various outlets and departmental stores.
• D) articulate how the company would like the target market to envision a product relative to the competition.

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Definitions:

Federal Unemployment

Government-provided benefits given to individuals who have lost their jobs, not due to their own fault, to help them financially during their job search.

Social Security Administration

The U.S. government agency responsible for administering social security, a social insurance program consisting of retirement, disability, and survivors' benefits.

NLRB

The National Labor Relations Board, an independent US federal agency charged with enforcing US labor law in relation to collective bargaining and unfair labor practices.

EEOC

The Equal Employment Opportunity Commission, a federal agency that enforces laws against workplace discrimination.