The Biggest Advantage of Publicity Is That

question 41

Multiple Choice

The biggest advantage of publicity is that:

• A) it has negligible possibilities of negative repercussions.
• B) it allows for personal interactions between a company and its customers.
• C) the marketer has control over how the news is presented by the media.
• D) it is usually credible.

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Definitions:

FOB Shipping Point

A shipping term indicating that the buyer assumes responsibility for the goods and the shipping costs as soon as the goods leave the seller's premises.

Consignment

An arrangement in which goods are left with a third party to sell, but the ownership remains with the supplier until the goods are sold.

Warranty Repairs

Warranty repairs are services provided to fix defects in products that are under warranty without additional charge to the consumer. These costs are often anticipated and accounted for by the manufacturer.

Physical Count

A process of manually counting actual inventory to verify quantities and ensure accuracy of records.