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What Is Promotion? Name and Describe Two Major Types of Emerging

question 39

Essay

What is promotion? Name and describe two major types of emerging promotional tools.


Definitions:

Affective Component

The emotional or feeling aspect of an attitude, which includes feelings or emotions associated with a belief.

Attitude

A psychological tendency expressed by evaluating a particular entity with some degree of favor or disfavor.

Unfavourable Attitudes

Negative perceptions or feelings towards a person, group, or concept, which can influence behavior and judgement.

Derogatory Comments

Negative or critical remarks about someone, often insulting or demeaning in nature.

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