Examlex
What is promotion? Name and describe two major types of emerging promotional tools.
Affective Component
The emotional or feeling aspect of an attitude, which includes feelings or emotions associated with a belief.
Attitude
A psychological tendency expressed by evaluating a particular entity with some degree of favor or disfavor.
Unfavourable Attitudes
Negative perceptions or feelings towards a person, group, or concept, which can influence behavior and judgement.
Derogatory Comments
Negative or critical remarks about someone, often insulting or demeaning in nature.
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