In the Context of Business Products, the Marketing Tactics of Maintenance

question 104

True/False

In the context of business products, the marketing tactics of maintenance products emphasize efficiency.

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Definitions:

Human Motives

Fundamental drives and reasons behind people's actions, thoughts, and behaviors.

Rogers

Refers to Carl Rogers, a prominent psychologist known for developing person-centered therapy and contributions to humanistic psychology.

Metamotivation

A concept in psychology that refers to higher-level motivations which go beyond basic needs, emphasizing self-actualization and personal growth.

Deprivation Needs

Basic human needs that must be fulfilled to prevent discomfort or harm, such as food, water, and sleep; derived from the concept in Maslow's hierarchy of needs that when these are unmet, individuals are motivated to satisfy them.