HealthAssure Corp

question 123

Multiple Choice

HealthAssure Corp. manufactures Nicoloss, a nicotine-free supplement that helps people overcome their cigarette addiction. To promote its product, the company puts up kiosks inside a college campus. However, the product gets only a mild response from the students. Consequently, the company resorts to more active and aggressive promotional activities. In this scenario, Nicoloss is an example of a(n) _____.

• A) convenience product
• B) unsought product
• C) shopping product
• D) specialty product

---

Definitions:

Investor

An individual or organization that commits capital with the expectation of receiving financial returns.

Guaranteed Loan

A loan backed by a third party, reducing the risk for lenders and often making it easier for borrowers to secure financing.

SBA

Refers to the Small Business Administration, a U.S. government agency that provides support to entrepreneurs and small businesses.

Venture Capital Firms

Investment companies that provide funding to start-up companies and small businesses with perceived long-term growth potential.