Which of the Following Statements Is True of Licensing

question 100

Multiple Choice

Which of the following statements is true of licensing?

• A) The core brand is partially responsible for financially supporting the company seeking the license.
• B) It involves a payment of fee to the core brand.
• C) All the benefits of a licensed product go to the core brand, and the core brand enjoys limited liability.
• D) The core brand takes on negligible risks in the licensing agreement.

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Definitions:

Effort Justification

A phenomenon where individuals attribute a higher value to an outcome that required a significant effort to achieve, as part of cognitive dissonance theory.

Publishing

The activity of making content available to the public, typically through books, magazines, websites, or other forms of media.

Foot-In-The-Door

A persuasion technique where agreement to a small request increases the likelihood of compliance with a larger request later.

Self-Image

An individual's conception of themselves, including perceptions of attributes and evaluation of self-worth.