An Advantage of Licensing Is

question 28

Multiple Choice

An advantage of licensing is:

• A) that it involves no significant risk.
• B) ease of finance from the parent company.
• C) an established reputation.
• D) that it offers complete control to the licensor over the quality of licensed products.

---

Definitions:

Bidirectional

A relationship or interaction where effects or communications flow in both directions between parties or factors.

Psychosocial Crisis

A situation or period in an individual's life when there is a potential for an important change in the integration of their identity or social relationships.

Erik Erikson

A developmental psychologist and psychoanalyst known for his theory on the psychosocial development of human beings, which describes eight stages from infancy to adulthood.

Abraham Maslow

An influential psychologist known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs.