In the Context of Product Adoption and Diffusion, Which of the Following

question 137

Multiple Choice

In the context of product adoption and diffusion, which of the following questions relates to the product characteristic of trialability?

• A) How visible is the product to other potential consumers?
• B) How easily can potential consumers sample the new product?
• C) Can potential consumers easily understand what your product is and how it works?
• D) How consistent is your product with the existing way of doing things?

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Definitions:

Multifactorial Transmission

Combination of genetic and environmental factors to produce certain complex traits.

Dominant/Recessive Genes

Genetic patterns where dominant genes override the characteristics of recessive genes, determining certain traits.

Sex-Linked Inheritance

Pattern of inheritance in which certain characteristics carried on the X chromosome inherited from the mother are transmitted differently to her male and female offspring.

Gene Mutations

Permanent alterations in the DNA sequence of a gene, potentially affecting an organism's traits or health.