The Purpose of a Positioning Statement of a Company Is

question 77

Multiple Choice

The purpose of a positioning statement of a company is to:

• A) convince the investors as well as the manufacturing company itself about the salability of a product.
• B) understand the company's financial health.
• C) show how a particular product would be placed in the various outlets and departmental stores.
• D) articulate how the company would like the target market to envision a product relative to the competition.

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Definitions:

Obligor

An individual or entity that is legally bound to fulfill an obligation, such as making a payment or performing a service, under a contract.

Notice

Formal information or warning given to a person or public about an event, decision, or action.

Assignment Valid

Refers to the legal transfer of one party's rights and benefits under a contract to another party, recognized as legitimate and binding.

Delegable

Capable of being assigned or entrusted to another person or party, particularly in the context of duties or authority.