In the Context of Consumer Promotion Tools, _____ Entice Consumers

question 70

Multiple Choice

In the context of consumer promotion tools, _____ entice consumers with cash-back offers and act as purchase motivators for higher-priced items.

• A) samples
• B) coupons
• C) premiums
• D) rebates

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Definitions:

Deadweight Loss

An economic inefficiency that occurs when the equilibrium in a market is not achieved or when a market fails to allocate resources efficiently.

Excise Tax

A tax on the sale of specific goods or services, often included in the price of the product.

Hamburgers

A popular food item consisting of a cooked patty of ground meat, usually beef, placed inside a sliced bread roll or bun.

Deadweight Loss

A loss in economic efficiency that occurs when the equilibrium outcome is not achievable or is not achieved.