A Health-Drink Company Faces a Lot of Flak for Misquoting

question 5

Multiple Choice

A health-drink company faces a lot of flak for misquoting the nutritional facts on its product packages. Once it clears the charges, the company hires a firm that helps it in reviving a positive image in the media as well as the broader community. The firm's primary task is to constantly communicate with the media personnel and make sure that the media runs unpaid stories that create a favorable impression about the company. This scenario exemplifies the use of:

• A) lobbying.
• B) public relations.
• C) social marketing.
• D) greenwashing strategies.

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Definitions:

Quality

The degree to which a set of inherent characteristics of a product, service, or process fulfills requirements.

Semiformal Tools

Tools or methods that combine formal and informal elements, usually used to streamline processes or improve efficiency in an organizational context.

Supplier Evaluation

The process of assessing and reviewing a supplier's performance and capacity to meet contractual obligations and quality standards.

Defects Measurement

The process of identifying, quantifying, and analyzing defects in products or services to improve quality and customer satisfaction.