The Marketing Concept Holds That Delivering Unmatched Value to Customers

question 84

True/False

The marketing concept holds that delivering unmatched value to customers is the only effective way to achieve long-term profitability.

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Definitions:

External Stimuli

Things that are visual (sight), auditory (hearing), olfactory (smell), tactile (touch), and gustatory (taste).

Basic Need

Fundamental requirements necessary for individuals to live a healthy and sustainable life, including food, water, shelter, and security.

Internal Stimuli

Things that are kinesthetic or visceral.

Psychological Homeostasis

The process by which individuals maintain mental and emotional stability despite external stressors or changes in the environment.