The Advertisements of Bus Tour Operator Companies in the City

question 141

Multiple Choice

The advertisements of bus tour operator companies in the city of Lubtilace increase the popularity of the city's tourist attractions. Bursilopp, a company that operates tourist buses across the city, shows the city's major tourist spots in its television advertisements. Which of the following marketing strategies does this scenario best illustrate?

• A) People marketing
• B) Place marketing
• C) Event marketing
• D) Idea marketing

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Definitions:

Indirect Format

An indirect format is a method of communication or arrangement of material that is not straightforward, often using suggestions or implications to convey a message.

Automated Reputation Analysis

A technology-driven process used to monitor and evaluate an entity's reputation across digital platforms automatically.

Social Media Sites

Social media sites are online platforms that allow users to create, share content, and participate in social networking.

Negative Message

Communication that conveys refusal, denial, or bad news in a direct or indirect manner.