Which of the Following Statements Is True of Customer Relationship

question 31

Multiple Choice

Which of the following statements is true of customer relationship management (CRM) ?

• A) CRM can be done without collecting, managing, and applying data.
• B) CRM removes the possibility of having a limited relationship with one's customers.
• C) CRM works best when marketers combine marketing communication with one-on-one personalization.
• D) CRM increases seller-customer relationship by decreasing the value of the seller's product against that of its competitors'.

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Definitions:

Puritans

English religious group that sought to purify the Church of England; founded the Massachusetts Bay Colony under John Winthrop in 1630.

English Protestants

Members of the Protestant faith within England, a Christian movement that separated from the Roman Catholic Church in the 16th century.

Church Of England

The primary state church in England, also known as Anglicanism, established in the 16th century by Henry VIII's separation from the Roman Catholic Church.

Church Of England

The primary state church in England, a Protestant Anglican church with Queen Elizabeth II as its supreme governor.