Marketers Who Cannot Forge a Close Personal Bond with Every

question 75

Multiple Choice

Marketers who cannot forge a close personal bond with every customer but actively gather data and pursue a connection with customers who initiate contact have a _____ with the customers.

• A) partial partnership
• B) limited relationship
• C) full partnership
• D) valued relationship

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Definitions:

Patrilateral Parallel-cousin

A type of kinship relationship where children of a father's brother or a mother's sister are considered close relatives, often seen in cultures with strong patrilineal descent.

Parallel-cousin Marriage

A type of cousin marriage where individuals marry cousins from their parent's same sibling (e.g., two brothers' children or two sisters' children marrying each other).

Fraternal Polyandry

A form of marriage in which a woman is married to two or more men who are brothers, practiced in some cultures for economic and societal reasons.