Which of the Following Is a Difference Between Demographic Segmentation

question 135

Multiple Choice

Which of the following is a difference between demographic segmentation and geographic segmentation?

• A) Demographic segmentation refers to dividing the market based on how people behave toward various products, whereas geographic segmentation refers to dividing the market based on consumer attitudes, interests, values, and lifestyles.
• B) Demographic segmentation refers to dividing the market based on measurable characteristics about people, whereas geographic segmentation refers to dividing the market based on where consumers live.
• C) Demographic segmentation refers to dividing the market based on where consumers live, whereas geographic segmentation refers to dividing the market based on how people behave toward various products.
• D) Demographic segmentation refers to dividing the market based on consumer attitudes, interests, values, and lifestyles, whereas geographic segmentation refers to dividing the market based on measurable characteristics about people.

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Definitions:

Positive Economics

The scientific study of “what is” among economic relationships.

Normative Economics

Judgments about “what ought to be” in economic matters. Normative economic views cannot be proved false because they are based on value judgments.

Unintended Consequences

Outcomes that are not the ones foreseen or intended by a purposeful action.

Sunspot Activity

Describes the phenomena of magnetic storms on the Sun's surface, manifesting as sunspots, which can affect Earth's magnetic field and thus potentially influence global climate and telecommunications.