Altacey, a Multinational Company That Sells Consumer Durables, Divides Its

question 59

Multiple Choice

Altacey, a multinational company that sells consumer durables, divides its target markets on the basis of the density of population in the areas it operates in. It employs more salesmen and spends more money on promotions in cities with high population densities. In the context of consumer market segmentation, which of the following types of market segmentation does Altacey most likely follow?

• A) Psychographic segmentation
• B) Behavioral segmentation
• C) Customer-based segmentation
• D) Geographic segmentation

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Definitions:

Ethical Guidelines

Set of principles designed to guide behavior and decision-making based on moral duties and virtues.

Random Sample

A method of selecting a subset of individuals from a population in such a way that every individual has an equal probability of being chosen.

Sample of Convenience

A sample of convenience is a collection of subjects or units chosen based on their easy availability and proximity to the researcher.

Demand Characteristics

Subtle cues or signals in an experimental environment that influence the participants' behavior or responses.