Which of the Following Statements Is True of Product-Use-Based Market

question 19

Multiple Choice

Which of the following statements is true of product-use-based market segmentation?

• A) It helps product industries that are clustered in certain areas.
• B) It includes both the benefits that consumers seek from products and how consumers use the product.
• C) It can incorporate countries, cities, or population density as key factors that affect products.
• D) It helps small companies in narrowing the target markets for their products.

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Definitions:

Reality

Everything that actually is, as opposed to what merely appears to be, might have been, or is not. A term of metaphysical praise, as in “what is most real is . . .”

Our Senses

The physiological means of perception, including sight, hearing, touch, taste, and smell, through which individuals interact with their environment.

Copernicus

Proposed the heliocentric model of the universe, placing the Sun rather than the Earth at the center.

Biological Evolution

The process through which different kinds of living organisms are thought to have developed from earlier forms during the history of the earth.