In the Context of Marketing Research, Secondary Data Is Existing

question 144

True/False

In the context of marketing research, secondary data is existing data that marketers gather or purchase for a research project.

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Definitions:

False Positives

An error in which a test incorrectly indicates the presence of a condition that is not actually there.

Type II Error

A statistical error that occurs when one fails to reject a false null hypothesis, also known as a false negative.

Difference-In-Difference

An estimator that identifies the causal effect of a treatment, like a special promotion, by comparing the periods before and after the treatment between an experimental group and a control group. The second difference is designed to remove selection bias.

Price Change

A fluctuation in the market value of goods or services.