Through the Use of Technology, Marketers Can Lower Costs and Deliver

question 129

True/False

Through the use of technology, marketers can lower costs and deliver greater value to their customers.

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Definitions:

Departmentalisation

Departmentalisation refers to the process of dividing an organization into distinct departments, allowing specialization according to function, product, market, or geographical location.

Effective Delegation

The process of assigning responsibility and authority to someone else to complete a task, while the delegator maintains ultimate responsibility for its success.

Performance Objectives

Specific, measurable goals set to evaluate the effectiveness and productivity of an individual or organization.

Responsibility

The state or fact of having a duty to deal with something or of having control over someone, often with accountable outcomes.