Which of the Following Statements Is True of Consumer Markets

question 124

Multiple Choice

Which of the following statements is true of consumer markets versus business markets?

• A) The distinction between these two market categories lies in the products themselves.
• B) Business marketers (B2B) direct their efforts to people who are buying products for personal consumption.
• C) The distinction between these two market categories lies in how the buyer will use the product.
• D) Consumer marketers (B2C) direct their efforts to customers who are buying products to use either directly or indirectly to produce other products.

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