Altacey, a Multinational Company That Sells Consumer Durables, Divides Its

question 59

Multiple Choice

Altacey, a multinational company that sells consumer durables, divides its target markets on the basis of the density of population in the areas it operates in. It employs more salesmen and spends more money on promotions in cities with high population densities. In the context of consumer market segmentation, which of the following types of market segmentation does Altacey most likely follow?

• A) Psychographic segmentation
• B) Behavioral segmentation
• C) Customer-based segmentation
• D) Geographic segmentation

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Definitions:

Business Combination

The coming together of separate entities or businesses into one reporting entity via a merger, acquisition, or consolidation.

Business Combination

The process of merging two or more companies into one, through various forms such as mergers, acquisitions, or consolidations.

Circumstances

Circumstances refer to the specific conditions or facts affecting a situation, event, or decision-making process at a given time.

Goodwill

An intangible asset that arises when a business is purchased for more than the fair market value of its net assets, reflecting the value of the business’s reputation, brand, and other unquantifiable assets.