In the Context of Consumer Marketers (B2C), _____ Refers to Dividing

question 49

Multiple Choice

In the context of consumer marketers (B2C) , _____ refers to dividing the market based on how people react toward various products.

• A) geographic segmentation
• B) behavioral segmentation
• C) demographic segmentation
• D) psychographic segmentation

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Definitions:

Phenotypes

The observable characteristics or traits of an organism that result from the interaction of its genotype with the environment.

Recessive Traits

Traits that are expressed in an organism's phenotype only when two copies of the recessive allele are present.

Blue Eyes

An eye color resulting from a lower concentration of melanin in the iris, allowing light to scatter in a way that makes the eyes appear blue.

Cystic Fibrosis

Cystic Fibrosis is a genetic disorder that affects the respiratory and digestive systems, leading to thick mucus production and respiratory infections.