In the Context of Consumer Marketers (B2C), _____ Refers to Dividing

question 49

Multiple Choice

In the context of consumer marketers (B2C) , _____ refers to dividing the market based on how people react toward various products.

• A) geographic segmentation
• B) behavioral segmentation
• C) demographic segmentation
• D) psychographic segmentation

Recognize the various physiological needs that motivate human behavior.

Distinguish between innate and learned behaviors in humans and animals.

Identify the role of incentives in motivation.

Discuss the interplay between nature and nurture in shaping motivation.

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Definitions:

Intuitive Reasoning

The process of making decisions on the basis of what feels right or what is instinctively believed to be true without logical reasoning.

Symbolic Thought

The ability to use symbols, like words or images, to represent objects, actions, or ideas not physically present.

Concrete-Operational

A stage in Piaget's theory of cognitive development, typically occurring between ages 7 and 11, where children start thinking logically about concrete events.

Logical

Pertaining to a mode of reasoning or argumentation that is consistent, valid, and based on facts or established rules of reasoning.