Which of the Following Is the Biggest Downside of Observation

question 12

Multiple Choice

Which of the following is the biggest downside of observation research?

• A) It is expensive and ineffective.
• B) It does not yield any information on consumer motivation.
• C) It is influenced by the thoughts and feelings of its research subjects.
• D) It does not show what people actually do.

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Definitions:

Topographical Model

Sigmund Freud’s model of the mind that highlights the conflict between the pleasure principle and the reality principle.

Preconsciousness

The part of the mind that contains thoughts and feelings not currently in consciousness but can be accessed easily.

Conscious Awareness

The psychological state of being fully attentive to one's thoughts, feelings, and experiences in the present moment.

Neo-Analytic Theorist

A psychologist who extends Freudian principles focusing more on social aspects and conscious states for personality analysis and development.