_____ Measure the Ability of an Organization to Convert Assets

question 119

Multiple Choice

_____ measure the ability of an organization to convert assets into the cash it needs to pay off liabilities that come due in the following year.

• A) Profitability ratios
• B) Activity ratios
• C) Liquidity ratios
• D) Leverage ratios

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Definitions:

Mass Audience

A large, broad group of people to whom media content, advertising, or marketing campaigns are directed.

Customer Satisfaction

A measurement of how products and services supplied by a company meet or surpass customer expectation.

Brand Loyal

The tendency of consumers to continuously purchase one brand's products over the competition.