James Employs an Apprentice in His Guitar Store Who Gets

question 88

Multiple Choice

James employs an apprentice in his guitar store who gets firsthand knowledge of craftsmanship and the process involved in becoming a professional luthier. This allows James to have a reliable hand who can assist him in his work without requiring him to hire a professional luthier. It also enables him to use his financial resources on procuring high-quality materials to make the guitars. The opportunity of _____ is highlighted in the given scenario.

• A) having lower overhead costs
• B) exploiting market niches
• C) using technology
• D) providing personal customer service