A Cement Company Decided to Modify Its Production Methods to Minimize

question 103

Multiple Choice

A cement company decided to modify its production methods to minimize the negative impact of the company's activities on the environment. The company also invested in the purchase of upgraded machinery to implement this plan. In the given scenario, the cement company most likely embraced the idea of _____.

• A) sustainable development
• B) corporate philanthropy
• C) cause-related marketing
• D) planned obsolescence

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Definitions:

Metric

A standard of measurement used to quantify results, performance, or behaviors in various contexts, including business, science, and everyday activities.

Calculation

The process of determining something by mathematical or logical methods.

Ratio

A quantitative relationship between two numbers, showing how many times one value contains or is contained within the other.

Equivalent Sales Increase

A metric that assesses additional revenue by comparing the effects of various marketing or operational initiatives as if they were translated directly into sales.