A Small-Scale Consulting Firm in Hawaii Was Struggling Financially Because

question 135

Multiple Choice

A small-scale consulting firm in Hawaii was struggling financially because it was unable to generate enough capital to run its business transactions. To generate capital, the firm decided to use web technologies and digital resources to build long-term associations with current customers and to reach out to new customers. In this scenario, the firm is using concepts that primarily originated in the _____ of American business history.

• A) entrepreneurship era
• B) relationship era
• C) production era
• D) industrial era

---

Definitions:

Horizontal Mobility

The movement of individuals or groups across similar socioeconomic levels or positions without significant change in their status.

Social Status

The position or rank of a person or group within the society based on wealth, occupation, education, and other factors.

Status Hierarchy

A social structure that ranks individuals or groups in a community on the basis of esteem and prestige.

Social Inequity

The existence of unequal opportunities and rewards for different social positions or statuses within a group or society.