In the Context of the Dimensions of the Business Environment

question 51

Multiple Choice

In the context of the dimensions of the business environment, which of the following is true of the competitive environment?

• A) Getting current customers to buy more of one's products is very expensive for a firm.
• B) Convincing potential customers to try one's products for the first time can be quite easy for a firm.
• C) Unlike current customers, potential customers can be turned into loyal advocates.
• D) Vocal promoters of a firm's products can get the firm new customers effectively.

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Definitions:

Deindividuation

A psychological state where an individual loses self-awareness and a sense of individuality, often in group contexts, leading to uninhibited behavior.

Social Facilitation

The tendency for people to perform differently when in the presence of others, usually improving on simple tasks and doing poorly on complex tasks.

Dispositional Attribution

The tendency to attribute someone's behavior to their inherent personality traits rather than to the situations they are in.

Situational Attribution

The process of attributing behavior to external factors or circumstances.