The Significance of the Social Dimension of a Business Environment

question 60

True/False

The significance of the social dimension of a business environment is highlighted when a number of states-from Alabama to Nevada-make their local economies more appealing by providing special tax deals to attract new firms.

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Definitions:

Not Require Payment

Refers to services or goods provided without necessitating a monetary exchange from the recipient.

Personal-Selling Process

A series of steps that a salesperson follows to sell a product or service, which usually includes pre-approach, approach, presentation, handling objections, closing, and follow-up.

Pre-Approach

A stage in the selling process where information is gathered about a potential client before making direct contact.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typified as product, price, place, and promotion.