A Product Idea Is ________

question 9

Multiple Choice

A product idea is ________.

• A) the way consumers perceive an actual or potential product
• B) the knowledge and awareness of a product among consumers
• C) a possible product that the company can see itself offering to the market
• D) a detailed version of the new product idea stated in meaningful consumer terms
• E) the testing of new product concepts with groups of target consumers

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Definitions:

Impressionist Art

A 19th-century art movement characterized by small, thin brush strokes, open composition, and emphasis on accurate depiction of light in its changing qualities.

Social Loafing

The event in which individuals apply less effort in achieving an objective when collaborating in a group than when operating solo.

Cultural Revolution

A period of cultural, social, and political upheaval in China (1966–1976), led by Mao Zedong, aiming to preserve 'true' Communist ideology.

East Asian Studies

An academic discipline that focuses on the culture, history, and languages of countries in East Asia.