An Attractive Product Idea Must Be Developed into a ________

question 130

Multiple Choice

An attractive product idea must be developed into a ________.

• A) concept alternative
• B) product concept
• C) brand personality
• D) brand placement
• E) product strategy

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Definitions:

Ex-spouses

Individuals who were once married to each other but have since been legally divorced.

Remarriage

The practice of entering into a new marriage following the dissolution of a previous marriage through divorce or the passing away of a spouse.

Siblings

Individuals who share at least one parent in common, including brothers and sisters, both full and half.

Noncustodial Fathers

Fathers who do not have legal custody of their child/children, and thus the children reside primarily with the other parent.