A ________ Is the Way Consumers Perceive an Actual or Potential

question 96

Multiple Choice

A ________ is the way consumers perceive an actual or potential product.

• A) product idea
• B) product concept
• C) product image
• D) brand personality
• E) concept test

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Definitions:

Disadvantages

The negative or less favorable aspects of something that may hinder success or efficiency.

Designated Groups

Categories of people identified for special consideration or protection under laws or policies, often related to employment equity.

Valuable

Describes something that holds great worth or importance, often due to its utility, rarity, or contribution towards achieving a goal.

Organized

Having a structured and systematic arrangement; often refers to entities or groups that are systematically coordinated, such as labor unions.