P&G Introduced Its Duncan Hines Ready-To-Spread Frosting in a Small

question 108

Multiple Choice

P&G introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Mills became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. General Foods was able to enter the ________ stage of the new product development process before P&G could.

• A) commercialization
• B) co-marketing
• C) idea generation
• D) idea screening
• E) simulation

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Definitions:

Freewheel

Freewheel refers to a mechanism in a bicycle, motorcycle, or vehicle allowing the wheels to rotate freely without engaging the drivetrain, especially when moving downhill or when not pedaling.

Lock-up Phase

The lock-up phase refers to a stage in automatic transmission where the torque converter locks, directly connecting the engine to the transmission to improve efficiency.

Vortex Flow

The rotational movement of a fluid, often characterized by a spiral pattern of flow lines.

Full Stall

A condition where an engine stops running or is unable to produce power under load, sometimes used in reference to torque converter performance in vehicles.