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Why do ad expenditures remain high in the growth stage of the PLC?
Economic Stability
A state in which financial markets and the economy are able to function efficiently and enduringly, free from extreme fluctuations.
National Output
National Output is the total value of all goods and services produced by an economy over a specific period, typically measured as GDP.
Inflation
Inflation is the rate at which the general level of prices for goods and services is rising, eroding purchasing power.
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