________ Occurs When a Company Lengthens Its Product Line Beyond

question 7

Multiple Choice

________ occurs when a company lengthens its product line beyond its current range.

• A) Product line filling
• B) Product line stretching
• C) Co-branding
• D) Niche marketing
• E) Market diversification

---

Definitions:

Production Code Administration

The organization established to enforce the Hollywood Production Code, which governed the content of films from 1934 to 1968.

Otto Preminger

An Austrian-American theater and film director known for his daring approach to taboo topics in films such as "The Man with the Golden Arm" and "Anatomy of a Murder."

Direct Opposition

A situation or relationship where two forces, ideas, or entities confront each other head-on, exhibiting clear and direct conflict.

PCA Seal

The Production Code Administration's approval seal, indicating that a film complied with the Hollywood Production Code's moral standards from 1934 to the late 1960s.