Proton Corp

question 107

Multiple Choice

Proton Corp. is an automobile manufacturer known for producing efficient, durable, and low-priced cars. Recently, the company launched a new range of luxury cars to broaden its market appeal and to add prestige to its existing line of cars. This is an example of ________.

• A) social marketing
• B) product line filling
• C) product line stretching
• D) internal marketing
• E) cannibalization

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Definitions:

Different Levels

Various stages, degrees, or positions in a hierarchy or scale, often implying a range of intensity or authority.

Strategic Planning

The process of defining an organization's strategy or direction, and making decisions on allocating resources to pursue this strategy.

Vision

A clear and inspiring long-term goal or direction for an organization or individual.

Tactical Planning

The process of developing detailed, near-term strategies to achieve specific goals or objectives.