Which of the Following Strategies Involves Weeding Out Weaker Brands

question 76

Multiple Choice

Which of the following strategies involves weeding out weaker brands and focusing marketing dollars only on brands that can achieve the number one or number two market share positions with good growth prospects in their categories?

• A) megabrand strategies
• B) niche marketing strategies
• C) social marketing strategies
• D) co-branding
• E) licensing

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Definitions:

Inherited Vulnerability

A predisposition to certain psychological or physical conditions passed down from parents to their offspring through genes.

Evolution of Behaviour

The study of how and why animal and human behaviors change over generations through the principles of natural selection and genetics.

Genetic Drift

A mechanism of evolution caused by random changes in the frequency of alleles within a population over time.

Natural Selection

The evolutionary process where organisms with traits that enhance survival and reproduction are more likely to pass on their genes to the next generation.