________ Involves Actually Distinguishing the Firm's Market Offering to Create

question 75

Multiple Choice

________ involves actually distinguishing the firm's market offering to create superior customer value.

• A) Mass customization
• B) Differentiation
• C) Market segmentation
• D) Diversifying
• E) Targeting

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Definitions:

Density

A physical property defined as the mass of a substance per unit volume, usually expressed in grams per cubic centimeter or kilograms per cubic meter.

Density

The mass per unit volume of a substance, indicating how much matter is packed into a particular space.

Volume

A measurement of the three-dimensional space occupied by an object or a substance.