________ Segmentation Divides the Market into Segments Based on Variables

question 44

Multiple Choice

________ segmentation divides the market into segments based on variables such as age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation.

• A) Geographic
• B) Benefit
• C) Occasion
• D) Psychographic
• E) Demographic

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Definitions:

Assimilation-Contrast

A cognitive process where people assimilate new information into their existing views if it's similar but contrast it sharply if it's very different, affecting attitudes and perceptions.

Bus Rage

Intense anger and aggressive behavior by bus drivers or passengers, often in response to stressful conditions or provocations during commutes.

Social Stigmas

The perception of disgrace or disapproval attached to a person or group, often based on characteristics that distinguish them from social norms.

Homosexuality

A term describing romantic or sexual attraction or behavior between members of the same sex or gender.