Calypso Motors Recently Rolled Out Its Proteus Hatchback

question 155

Multiple Choice

Calypso Motors recently rolled out its Proteus hatchback. Proteus combines the attractiveness of a luxury car with the excellent agility of a sports car. Calypso Motors is confident that Proteus will appeal to both sports car enthusiasts as well as the luxury segment. Which of the following types of market segmentation is evident here?

• A) gender segmentation
• B) income segmentation
• C) benefit segmentation
• D) geographic segmentation
• E) age and life-cycle segmentation

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Definitions:

Team Members

Individuals who work together in a group to achieve a common goal or project.

Training Context

The environment, conditions, and circumstances that influence the design and delivery of training programs.

Emotional Elements

Components of experiences and interactions that involve feelings, moods, and affective states.

Instructional Design Process

A systematic approach to creating educational and training programs that enhance the learning experience and achieve desired learning outcomes.