Which of the Following Is True About Multivariable Segmentation Systems

question 49

Multiple Choice

Which of the following is true about multivariable segmentation systems?

• A) Marketers using multiple segmentation bases tend to ignore smaller markets.
• B) Marketers often use multiple segmentation bases to control inflation.
• C) Multiple segmentation rarely involves the use of demographic data.
• D) Multiple segmentation is ineffective in large markets.
• E) Multiple segmentation bases help identify smaller, better-defined target groups.

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Definitions:

Nonmaterial Social Facts

Elements of society that exist beyond the physical, including norms, values, laws, and social roles that shape the behavior of individuals in a society.

Material Realm

The material realm refers to the physical world and everything in it, including nature, objects, and human-made items, as opposed to the conceptual or virtual spheres.

Collective Representations

Shared beliefs, values, and meanings that are created by and exist independently of individual members of a society.

Rituals

Prescribed sequences of activities or ceremonies, often with symbolic meanings, that are practiced by a community or religious group.