Benefit Segmentation Requires Finding the Major Benefits People Look for in a Product

question 160

True/False

Benefit segmentation requires finding the major benefits people look for in a product class, the kinds of people who look for each benefit, and the major brands that deliver each benefit.

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Definitions:

Demographic

Statistical data relating to specific populations, including factors like age, gender, income, and education.

Geographic

Pertaining to the physical features, population distribution, climate, and natural resources of a specific area.

GPS Technology

A satellite-based navigation system that allows users to determine their exact location (latitude, longitude, and altitude) on Earth.

Roving Nodes Technology

Typically refers to mobile nodes in a network that move around and connect dynamically with other nodes, often used in wireless communication and sensor networks.