Which of the Following Marketing Strategies Is Most Suitable for Smaller

question 142

Multiple Choice

Which of the following marketing strategies is most suitable for smaller firms with limited resources?

• A) mass marketing
• B) undifferentiated marketing
• C) niche marketing
• D) differentiated marketing
• E) one-to-one marketing

---

Definitions:

Self-talk

The practice of talking to oneself, often silently, as a method of self-guidance or self-regulation.

Beck's Cognitive Therapy

A form of psychotherapy developed by Aaron Beck that aims to correct negative thinking patterns to improve mood and behavior.

Wolpe's Systematic Desensitization

A behavioral therapy technique developed by Joseph Wolpe designed to help people overcome phobias and anxiety through gradual exposure to feared stimuli while practicing relaxation techniques.

Freud's Psychoanalysis

A therapeutic approach developed by Sigmund Freud that emphasizes exploring unconscious conflicts and desires as a way of understanding and treating psychological disorders.