In Evaluating Different Market Segments, a Firm Should Look at Three

question 30

True/False

In evaluating different market segments, a firm should look at three factors: segment size and growth, segment structural attractiveness, and company objectives and resources.

---

Definitions:

Gene Swapping

The exchange of genetic material between different organisms, leading to genetic variation, often seen in bacteria through horizontal gene transfer.

Genome

The complete set of genetic material present in a cell or organism, including all of its genes.

Evolutionary Divergence

The process by which two or more populations of an ancestral species accumulate independent genetic changes (mutations) over time, often leading to speciation.

Prokaryotes

Unicellular organisms lacking a distinct nucleus and other organelles, divided into the domains Bacteria and Archaea.