When Using a Niche Marketing Strategy, a Firm Goes After

question 86

True/False

When using a niche marketing strategy, a firm goes after a large share of one or a few smaller segments.

---

Definitions:

Polk Administration

The presidency of James K. Polk, the 11th President of the United States, from 1845 to 1849, known for territorial expansion including the annexation of Texas and the Mexican-American War.

Acquiring California

This refers to the process by which the United States added California to its territory, largely through the Treaty of Guadalupe Hidalgo following the Mexican-American War in 1848.

War

A state of armed conflict between different countries or different groups within a country, involving large-scale violence and impacting societies and economies.

Stephen Austin

Stephen F. Austin is known as the "Father of Texas" for leading the second, and ultimately successful, colonization of the region by bringing 300 families from the United States to the region in the 1820s.