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Sam Doharty, a purchasing manager in Willard Groups of Companies, is currently working with engineers and consultants to define the items to be purchased. Additionally, Sam and his team are ranking the importance of reliability, durability, and price desired in the items. In other words, they are preparing a(n) ________.
Obvious
Easily perceived or understood; clear, self-evident, or apparent.
Trade Dress
The visual appearance of a product or its packaging that signifies the source of the product to consumers.
Trademark Protection
Legal measures and rights granted to protect distinctive symbols, names, or logos used by businesses to identify their products or services.
Patent Protection
Legal exclusivity granted to an inventor or assignee for a limited period in exchange for the public disclosure of an invention.
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