If a Task Is New, Complex and Costly, on Which

question 62

Multiple Choice

If a task is new, complex and costly, on which stage of the buying process will the buyer spend a greater amount of time?

• A) preparing a general needs description
• B) deciding on product specification
• C) conducting a supplier search
• D) preparing an order-routing specification
• E) reviewing suppliers' performance

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Definitions:

Brand Awareness

The degree to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.

Individual Branding

A marketing strategy whereby different products are given different brand names, allowing each to be positioned and marketed distinctively.

Brand Names

names given to products or services by companies to distinguish them from similar offerings, often associated with a specific quality or image.

Market Segment

A market segment is a group of individuals or organizations sharing one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function.