Opinion Leaders Are Also Referred to as ________

question 21

Multiple Choice

Opinion leaders are also referred to as ________.

• A) leading adopters
• B) lower uppers
• C) innovators
• D) lagging adopters
• E) surrogate consumers

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Definitions:

Adhocracy

A selectively decentralized form of organization that emphasizes the support staff and mutual adjustment among people.

Adhocracy

An organizational structure that is flexible, non-hierarchical, and adaptable, often employed to spur innovation and adapt quickly to changes.

Centralization

The process of concentrating control and decision-making authority within a centralized group or location, often at the top levels of organizational hierarchy.

Supervision

The act of overseeing or managing others' work to ensure it meets required standards and objectives.