Many Marketers Use the Self-Concept Premise That People's Possessions Contribute

question 113

Multiple Choice

Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities-that is, "we are what we consume." According to this premise, consumers ________.

• A) buy products to support their self-image
• B) rarely identify with brand personalities
• C) are affected by opinion leaders
• D) compare product brands
• E) conduct primary research

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Definitions:

Tend-And-Befriend Response

under stress, people (especially women) often provide support to others (tend) and bond withand seek support from others (befriend).

Psychoneuroimmunology

The study of how psychological, neural, and endocrine processes together affect the immune system and resulting health.

General Adaptation Syndrome

A model describing the body's short-term and long-term reactions to stress, including stages of alarm, resistance, and exhaustion.

General Adaptation Syndrome

A three-stage response to stress consisting of alarm, resistance, and exhaustion, theorized by Hans Selye.